Monday, June 27, 2011

State stubs out all smoking ads


The laws go beyond point-of-sale restrictions in NSW and Victoria that prevent the display of tobacco products by small retailers, extending the bans to specialist shops.

Queensland Premier Anna Bligh said the move would reduce the incentive to impulse-buy cigarettes, and cut smoking rates for young people.

Some of the most known cigarette brands are: Cosmos cigarettes and Glamour cigarettes.

"Just as there is strong evidence that the advertising, display and promotion of tobacco products encourages their up-take, restricting retail advertising and promotional material has been shown to be effective in reducing it," Ms Bligh said.

While the changes were applauded by Cancer Council Queensland as a step towards a "smoke-free" future, the National Retail Association said it would send some businesses to the wall.

Under legislation introduced yesterday, retailers are restricted to one sales area in each shop, tobacco and smoking products must be kept out of sight and any discounts are banned from display.

NRA executive director Gary Black said small businesses had a case for compensation: "These products have played a significant part in the profit of many thousands of small businesses across Australia."

CCQ chief executive Jeff Dunn said the changes would reduce smoking take-up rates for young people, who were "especially vulnerable to retail promotions and are easily influenced by marketing and cigarette packaging".

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