My empirical investigation of the impact of display bans on tobacco consumption in
Iceland shows that the introduction of this regulatory measure had no statistically
significant effect on smoking prevalence in that country.
This is true for all age groups for
which data was available. Therefore, I found no support for the claim that a display ban is
likely to cause a reduction in smoking prevalence.
In contrast, tobacco price increases, driven mainly by increases in taxes, had a negative
and statistically significant impact on smoking prevalence.
Furthermore, other tobacco
control measures, like bans on smoking in public areas and health warnings on cigarette
packages were effective tobacco control measures, as they had a negative and
statistically significant effect on smoking prevalence.
In other words, the experience in Iceland does not suggest that a display ban would
reduce smoking prevalence, and instead shows that other measures may be more
effective in controlling tobacco consumption.
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